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Tag: qsr

events not to miss in 2017 for QSR
Customer Experience for QSR: Events You can’t Afford to Miss in 2017

With hundreds of events taking place annually for this bustling sector, it’s easy to get confused. Which one should you attend and which should you skip? We’ve done the legwork for you and  shortlisted the ‘must attend or get left behind’ events for 2017. So if you’re a QSR or fast casual, don’t miss out. Here are 11 customer experience oriented events for you. MURTEC 2017: March 7-9, Las Vegas, U.S. This year’s conference theme is “Dining Goes Digital,” and will look at gamification, mobile payments, crowdsourcing and other digital disruptions that can help QSRs […]

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gamification screemo
On-location gamification takes over the world!

2016 was a great year for on-location gamification. Faced with fierce competition, changing consumer tastes and the growing complexity of retail landscape that goes hand in hand with the rise of omnichannel, an increasing number of quick service and fast casual restaurants are turning to gamification to solve their marketing challenges. When consumer-oriented brands, such as retail stores and quick-service restaurants use on-location gamification, they create positive customer experiences and encourage return visits. By turning an uneventful visit to your establishment into an exciting and fun experience you can change how people feel about your […]

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customer loyalty for QSR restaruants
Customer Loyalty Challenge: How to Catch Them All

The competition for quick service restaurants is getting tougher by the minute. Consider the threat that convenience stores now pose to QSRs. By selling freshly baked goods, quick meals, fruits, vegetables and high-end coffee in bright, clean and spacious buildings, convenience stores have increased consumer foot traffic by 15 percent over the past five years – drawing nearly 4.9 billion visitors in 2016. The primary cause of this growth was the introduction of quick meals and even limited seating in convenience stores. This new and fierce competition highlights the need for QSRs to build up […]

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Man playing casual game on mobile phone
Time You Enjoy Wasting is Not Wasted Time:
Customer Experience is King

Good food or quick delivery is no longer sufficient for QSRs to survive in today’s highly competitive environment. Building customer loyalty and generating brand engagement by creating positive customer experience is now a requirement, not a luxury. Here’s why. Beyond taste buds: changing consumer behaviours The world of fast food was rocked this October, when a report from the Wall Street Journal revealed that only one in five millennials has ever eaten a Big Mac. This news should make both established and emerging QSRs tremble in their boots. Their most loyal consumers—the ones which evidence […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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