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Tag: in-store

brick and mortar trends 2017
Brick and Mortar Evolution: Biggest trends for 2017

Despite the rapid rise of ecommerce, physical stores still matter a great deal for the world’s biggest retailers. A recent study by Time Trade showed that 71% of consumers still prefer to go to a physical location to buy something, rather than buy the same thing online. Trying on a dozen dresses while hanging out with friends or splitting a pizza while hitting the town is an experience that simply cannot be replicated online. Walmart, the world’s largest retailer, is working on leveraging it’s behemoth network of brick and mortar stores in order to fend […]

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marketer's guide to gamification
Engage and Conquer: Marketer’s Guide to Gamification

More often than not, our efforts to engage with consumers fall on deaf ears. What we as marketers consider fun and engaging, consumers often dismiss as dull, tedious and irrelevant. The world around us is changing: we are now fighting for hearts and minds, not just wallets. We don’t want people to simply consume our product, but to rather authentically fall in love with our brand. To complicate matters further, retail brands are facing increasing competition from online and mobile channels. Brick and mortar stores need solutions that tap into unique value propositions that differentiate […]

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fast food selfie positive customer experience
5 ways to create a Positive Customer Experience in your QSR

Focus on the Human, not the Consumer What motivates people to choose one brand over the other? Research suggests that the choices we make are driven by emotions. Over a decade ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He found that people with damage in the part of the brain where emotions are generated were incapable of making even the simplest decisions. His research shows that the choices we make, including where to eat our lunch, are primarily based on emotions. So , how can QSR brands harness the power of emotion to their […]

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mobile phones at the restaurant
4 Inspiring Examples of Outstanding Omnichannel Customer Experiences

Quick Service Restaurants on a mission to reach the hearts and minds of spoiled for choice consumers should recite: omnichannel is the new normal. Unlike other forms of retail, QSR consumers don’t get to keep what they buy. They order their food, they eat it, and then they are gone. When it comes to standing out from your competitors, a smooth omnichannel customer experience is key. The in-store experience is the most critical step in the omnichannel customer journey. The physical location offers opportunities for consumer engagement unparalleled in the digital world. The best way […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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