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Tag: engagement

On-location gamification triangle of consumer engagement
Triangle of Engagement- The Road to On-location Gamification Success

Engaged and loyal customers are the holy grail for any consumer-oriented business, but especially so for quick service and fast casual restaurants. The competition is fierce, and the consumers are becoming more difficult to reach with traditional marketing techniques. Satisfying increasingly demanding consumers across multiple channels–online, in-store, and mobile has become the marketing challenge #1 for quick service and fast-casual restaurant marketers. We  must  find innovative solutions that will allow us to connect with consumers on a personal level and create positive experiences in-store and beyond. One solution that is increasingly gaining popularity involves interactive gamified […]

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QSR consumer engagment
The True Value of In-Store Engagement for QSRs

Consumers and the way they shop is evolving. Customer experience with the brand starts long before they set foot inside the physical location, and continues beyond the initial purchase. In-store engagement and customer experience have become a critical part of marketing and promotional strategies for all consumer-oriented businesses, and especially so for QSRs. Consumers are no longer content with good food, quick service and lower prices; they expect brands to go above and beyond to create personalized and fun experiences. QSRs that acknowledge this need and put consumer engagement and customer experience at the top […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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