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Tag: customer loyalty

Return visits are driven by fun experiences
Coming back for more: how to drive return visits in your QSR

It is estimated that the cost of acquiring a new customer constitutes  4 to 8 times the cost of retaining one. At the same time, existing customers are 50% more likely to try new products and they spend on average 31% more then the new customers. So the question is not why customer loyalty is important but rather, what makes a customer come back? What drives customer loyalty? A recent, study by Rare, had some very interesting insights. They reveal that loyalty to a brand is based primarily on customer’s emotions. While general purchases are driven […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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