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Tag: customer experience

On-location gamification triangle of consumer engagement
Triangle of Engagement- The Road to On-location Gamification Success

Engaged and loyal customers are the holy grail for any consumer-oriented business, but especially so for quick service and fast casual restaurants. The competition is fierce, and the consumers are becoming more difficult to reach with traditional marketing techniques. Satisfying increasingly demanding consumers across multiple channels–online, in-store, and mobile has become the marketing challenge #1 for quick service and fast-casual restaurant marketers. We  must  find innovative solutions that will allow us to connect with consumers on a personal level and create positive experiences in-store and beyond. One solution that is increasingly gaining popularity involves interactive gamified […]

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events not to miss in 2017 for QSR
Customer Experience for QSR: Events You can’t Afford to Miss in 2017

With hundreds of events taking place annually for this bustling sector, it’s easy to get confused. Which one should you attend and which should you skip? We’ve done the legwork for you and  shortlisted the ‘must attend or get left behind’ events for 2017. So if you’re a QSR or fast casual, don’t miss out. Here are 11 customer experience oriented events for you. MURTEC 2017: March 7-9, Las Vegas, U.S. This year’s conference theme is “Dining Goes Digital,” and will look at gamification, mobile payments, crowdsourcing and other digital disruptions that can help QSRs […]

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fast food selfie positive customer experience
5 ways to create a Positive Customer Experience in your QSR

Focus on the Human, not the Consumer What motivates people to choose one brand over the other? Research suggests that the choices we make are driven by emotions. Over a decade ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He found that people with damage in the part of the brain where emotions are generated were incapable of making even the simplest decisions. His research shows that the choices we make, including where to eat our lunch, are primarily based on emotions. So , how can QSR brands harness the power of emotion to their […]

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Man playing casual game on mobile phone
Time You Enjoy Wasting is Not Wasted Time:
Customer Experience is King

Good food or quick delivery is no longer sufficient for QSRs to survive in today’s highly competitive environment. Building customer loyalty and generating brand engagement by creating positive customer experience is now a requirement, not a luxury. Here’s why. Beyond taste buds: changing consumer behaviours The world of fast food was rocked this October, when a report from the Wall Street Journal revealed that only one in five millennials has ever eaten a Big Mac. This news should make both established and emerging QSRs tremble in their boots. Their most loyal consumers—the ones which evidence […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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