ISE 2017 – Key Takeaways

ISE 2017 – Key Takeaways

We have just came back from ISE 2017 in Amsterdam, and wanted to share our experiences and thoughts from the convention. First, let’s not forget that the beer was great (thank you, Grolsch Brewery) and the cheese was magnificent. But dear God, was it cold!

Despite the freezing temperatures outside, the atmosphere on the conference floor was upbeat. We were most grateful for the opportunity to meet numerous potential partners among the near 1,200 exhibitors and over 73,000 attendees from 150 countries. Registered attendees to ISE 2017 were at an all-time high at 73,413, an impressive 11.7% increase over the 2016 edition. This time, exhibitors were focused on presenting their products and solutions in ‘real world’ scenarios, reflecting the need to catch the attention of the increasing numbers of end users visiting the show.

This mass international and multicultural affair was filled with keynote speeches by world leading business executives and informative industry discussions. The conference closed with an exciting keynote by Daniel Lamarre, CEO and President of Cirque du Soleil who explored how creative thinking and innovative technological development is needed to drive forward live event production.

Hearing from the business leaders of the highest caliber, has no doubt vastly stretched the limits of what we thought was possible.

Personal Impressions

We were very excited to meet with our partners ONELAN and NFGD, both powerhouses in the digital signage and audio-visual markets.


At the conference we revealed our joint project; Together, we brought the gamification experience to Domino’s Pizza’s busiest branch in Leiden, Netherlands. The project was a hit and demonstrated the potential of on-location gamification to create brand loyalty, increase repeat visits and enhance customers’ in-store experiences in quick service arena.

We have no doubt that our joint meeting, which resulted in a phenomenal brainstorming session, will improve on-location gamification experience even further.

We had a great time meeting Coca-Cola Holland where we discussed potential new and exciting projects, having already worked on a collaboration project at Slagharen Theme Park in the Netherlands. The meetings were conducted together with Coca-Cola C-level executives, including; Alwin Ruimschotel Assoc. Director Digital Sales & Marketing and Carolien Wenderich, ‎Manager Shopper Marketing Leisure, Cinema & Sport.


As you know, we have already had tremendous success with Coca-Cola by using the SCREEMO on-location gamification platform to generate interest in new Coca-Cola products. The gamification campaign at Cinema City of Tel Aviv (Israel’s largest Cinema) stretched for 5 months and generated 25,000 engagements. We have great expectations that our relationship with Coca-Cola will continue to grow!

Trends and Innovations

ISE has always been a destination of choice for AV and systems integration professionals. This year’s event highlighted Digital Signage as the fastest growing category at the event. It is for this very reason that ISE added additional weight to the Digital Signage representation by partnering with Invidis consulting and DooH, two heavyweights in Digital Signage. While Digital Signage was officially designated to hall 8, numerous stands relating to Digital Signage could be found throughout all 14 exhibition halls.

The positive reaction to these innovations is no doubt a response to the growing digital signage market worldwide. For instance, Digital Signage market in Germany, Austria and Switzerland, is expected to reach over a billion euro in revenue this year alone. The DooH market is also expanding rapidly, witnessing a 30% growth over the last year, and the composition of the conference exhibitors reflected that reality. There is no doubt that Digital Signage content, exhibitors and participants will continue to grow as an integral part of the ISE over the coming years.

As always, numerous exhibitors used the show to showcase their products and services. There was a competitive spirit in the air, as participants tried to outperform others by presenting their exhibition stands in the most innovative and dramatic manner possible. The results were both eye-catching and inspirational. NEC, Philips and Yamaha among many others, pulled out all the stops by presenting new and stunning LED models, docking functionalities and sound solutions.

Other issues examined at the event were the roles of Digital Signage in IOT, futuristic smart retail stores and smart cities. Participants also learned how to utilize deep learning algorithms and devise data-driven marketing campaigns to better analyze customer motivations, experiences and engagement levels.

A Digital Signage Summit was held featuring experts from across the digital signage and DooH industry. Key issues covered included the recent unprecedented consolidation that has taken place in the Digital Signage industry, the creation of the smart retail stores of the future and the role of Digital Signage in IOT, retail and smart cities.

We very much enjoyed our time ISE 2017, we learned a lot, had very interesting discussions and met wonderful people. This year’s conference proved that ISE is truly a catalyst for growth and innovation and we cannot wait to come back next year.


Adir Zimerman

view all post
Leave a comment

Please be polite. We appreciate that.

By Daniele Zedda • 18 February


By Daniele Zedda • 18 February

Share on