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INFOGRAPHIC: Why use split testing

INFOGRAPHIC: Why use split testing

The best way to meet your business KPI’s is to optimize campaigns by using split testing (a/b testing). It is an accurate and effective methodology that turns subjective choices into objective choices – if you want to know whether the text on a promotion works better in yellow or blue – split testing has the answer!

 

Dotan Kopolovich

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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