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Category: Uncategorized

INFOGRAPHIC: How to create a compelling visual call to action

The content and design are both major players in creating a call to action that activates your customers and compels them to engage. Here are our best practices for creating promotional materials that achieve this:

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INFOGRAPHIC: Why use split testing

The best way to meet your business KPI’s is to optimize campaigns by using split testing (a/b testing). It is an accurate and effective methodology that turns subjective choices into objective choices – if you want to know whether the text on a promotion works better in yellow or blue – split testing has the answer!  

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INFOGRAPHIC: 3 steps for generating engagement for the gamified experience

In order to generate engagement the promotional materials must be located strategically along the customer journey from the moment they enter the store, until they take out their mobile device and engage with the gamified experience. Find out how we at SCREEMO expose the customer to the messaging 3 times in order to create high levels of engagement in the infographic below:  

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Gamification boosts loyalty
How gamification can boost your loyalty program

More screens, brands, and experiences compete for your customer’s attention than ever. In addition, consumers are increasingly relying on technology when making their purchasing decisions. Faced with fierce competition, QSR and fast casual restaurants increasingly focus on loyalty programs as a way to generate repeat visits in their establishments. Focusing on loyalty programs makes total sense. The Center for Retail Management at Northwestern University, showed that nearly 70% of all sales are generated by loyal customers. Additionally, aside from raising profits, loyalty programs can lower expenditures on traditional marketing schemes. Considering that the price of […]

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Return visits are driven by fun experiences
Coming back for more: how to drive return visits in your QSR

It is estimated that the cost of acquiring a new customer constitutes  4 to 8 times the cost of retaining one. At the same time, existing customers are 50% more likely to try new products and they spend on average 31% more then the new customers. So the question is not why customer loyalty is important but rather, what makes a customer come back? What drives customer loyalty? A recent, study by Rare, had some very interesting insights. They reveal that loyalty to a brand is based primarily on customer’s emotions. While general purchases are driven […]

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SCREEMO, NFDG, Onelan
ISE 2017 – Key Takeaways

We have just came back from ISE 2017 in Amsterdam, and wanted to share our experiences and thoughts from the convention. First, let’s not forget that the beer was great (thank you, Grolsch Brewery) and the cheese was magnificent. But dear God, was it cold! Despite the freezing temperatures outside, the atmosphere on the conference floor was upbeat. We were most grateful for the opportunity to meet numerous potential partners among the near 1,200 exhibitors and over 73,000 attendees from 150 countries. Registered attendees to ISE 2017 were at an all-time high at 73,413, an […]

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SCREEMO on-location gamification
ISE 2017: SCREEMO to showcase its innovative On-location Gamification Platform

Are you attending ISE 2017 in Amsterdam?  Make sure you are not missing out on SCREEMO On-location Gamification Platform. Drop by 8-F275, 12-K70 or 8-R232 for a hands on demonstration! SCREEMO’s gamified experience addresses some of the most crucial issues for service-oriented brick and mortar locations, such as Quick Service Restaurants, Fast Casuals and Retail: increasing loyalty, generating repeat visits, and elevating in-store customer experience to the next level. At the show we will feature some of our work with well-known global brands including Microsoft, Coca-Cola, Deutsche Telekom, SAP and others. One of our latest […]

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On-location Gamification 101: 6 Must Know Game Mechanics for Marketers

Congratulations! As a marketing manager of a quick service restaurant or a retail store, you have decided to incorporate on-location gamification into your wider marketing strategy. On-location gamification is quickly gaining popularity among consumer-oriented retail businesses, and for a good reason- it’s an excellent tool to create positive customer experiences and increase loyalty. Once you have set your objectives and have defined the target users, it’s time to select specific gamification elements or game mechanics. Game Mechanics refer to “the components of a game, the mechanisms utilized by game designers to reward activity among customers, employees, […]

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Digital signage events not to miss
Must-attend events for Digital Signage professionals in 2017

2017 is going to herald many exciting developments for the Digital Signage industry. The industry keeps moving towards an integrated model that combines hardware, software, integrator and network levels to boost customer service and experience. Another trend that will gain momentum in 2017 is the interactive use of mobile devices,  for example the integration of  mobile and Digital Signage solutions. To keep up with the latest developments in Digital Signage and AV integration it is important to attend the right industry events. Check out the list of the most exciting events for interactive Digital Signage […]

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6 Biggest Challenges Facing QSRs in 2017

Without a doubt, some of the biggest trends in restaurant marketing from 2016 will keep on gaining momentum in 2017. Essentially, the overall experience that a restaurant delivers will increasingly become a “make it or break it” factor for restaurants in a growingly competitive environment. Restaurants that offer experiences instead of just food will have an edge when it comes to building that loyal community of repeat customers, which is the core of any sustainable business.   The consumers’ increasing reliance on digital devices is also one of the trends that is with us to stay. […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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