Loading
Loading

Category: Retail

INFOGRAPHIC: Promotion awareness through print and digital signage

The in-store promotional materials are the beginning of the customer’s journey inside the gamified experience and with vision being the most powerful human sense, well designed print and digital promotions are the most effective way of attracting the customers attention.

»
INFOGRAPHIC: How to create a compelling visual call to action

The content and design are both major players in creating a call to action that activates your customers and compels them to engage. Here are our best practices for creating promotional materials that achieve this:

»
INFOGRAPHIC: Why use split testing

The best way to meet your business KPI’s is to optimize campaigns by using split testing (a/b testing). It is an accurate and effective methodology that turns subjective choices into objective choices – if you want to know whether the text on a promotion works better in yellow or blue – split testing has the answer!  

»
INFOGRAPHIC: 5 best practices for split testing

Split testing is a way of measuring the effectiveness of your marketing efforts by conducting controlled experiments in order to see which aspects of the campaign work the best. By testing different versions and variations against each other you gain meaningful data that will allow you to truly optimize your campaigns. With many different parts making up SCREEMO’s gamified experience and the technological ability to optimize in real time on the sales floor, here are my 5 best practices to make sure your test results are viable and true:

»
9 Best Practices For Creating A Mobile Landing Page

From the moment your customers hits your mobile landing page the statistics are against you. 9 out of 10 users will bounce from your page having made an almost instant decision on whether they are interested in what you’re selling. Everything matters. From the design, to the content, to the size of the font, the choices you make will decide the efficacy of the page as a marketing or sales tool for your brand. When users enter SCREEMO’s gamified experiences we take great care and pay serious attention to the first page they meet. It’s […]

»
Dotan Kopolovich, SCREEMO’s CSO and Co-founder pitching in Microsoft Bizpark competition in Berlin.
Dancing with Elephants- Microsoft and Deutsche Telekom

This blog concludes the three-part series focused on SCREEMO’s unique experience of participating in FOUR different corporate programs. “Dancing with elephants”, or cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. SCREEMO and the Microsoft Accelerator Program I’m always amazed at the outstanding level of mentorship and support that SCREEMO received as a participant in various corporate programs. Microsoft Accelerator was yet another outstanding example of why startups can reap tremendous benefits by partnering up with large corporations. The program […]

»
Dancing with Elephants: SCREEMO and Coca-Cola

In the upcoming series of blogs we will share SCREEMO unique experience of participating in FOUR different corporate accelerator programs. “Dancing with elephants”, our cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. Coca-Cola & Startups – A Win Win Situation As the most recognizable brand in the world, Coca-Cola certainly knows a thing or two about successful global marketing. For over a century, Coca-Cola remains an undisputed global leader both in product sales and marketing. In fact, in 2016 […]

»
brick and mortar trends 2017
Brick and Mortar Evolution: Biggest trends for 2017

Despite the rapid rise of ecommerce, physical stores still matter a great deal for the world’s biggest retailers. A recent study by Time Trade showed that 71% of consumers still prefer to go to a physical location to buy something, rather than buy the same thing online. Trying on a dozen dresses while hanging out with friends or splitting a pizza while hitting the town is an experience that simply cannot be replicated online. Walmart, the world’s largest retailer, is working on leveraging it’s behemoth network of brick and mortar stores in order to fend […]

»
It's time to engage your consumers
Time to Engage, SCREEMO Blog is Here!

Welcome to the world of SCREEMO. A world where interaction between consumers and brands through gamification comes to life. If you are new to SCREEMO, welcome. Here’s what we do – we make it possible for brands of all sizes to engage consumers with custom-made, unique and fun gamified experiences that run in physical locations. Quick Service Restaurants (QSRs), cinemas, retail stores, theme parks and virtually any service-oriented location can benefit greatly from SCREEMO’s creative solutions.  We make it easy to captivate and engage in-store audiences, reduce perceived wait times, enhance customer experiences , create […]

»

By Daniele Zedda • 18 February

← PREV POST

By Daniele Zedda • 18 February

NEXT POST → 34
Share on