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Category: QSR

Return visits are driven by fun experiences
Coming back for more: how to drive return visits in your QSR

It is estimated that the cost of acquiring a new customer constitutes  4 to 8 times the cost of retaining one. At the same time, existing customers are 50% more likely to try new products and they spend on average 31% more then the new customers. So the question is not why customer loyalty is important but rather, what makes a customer come back? What drives customer loyalty? A recent, study by Rare, had some very interesting insights. They reveal that loyalty to a brand is based primarily on customer’s emotions. While general purchases are driven […]

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6 Biggest Challenges Facing QSRs in 2017

Without a doubt, some of the biggest trends in restaurant marketing from 2016 will keep on gaining momentum in 2017. Essentially, the overall experience that a restaurant delivers will increasingly become a “make it or break it” factor for restaurants in a growingly competitive environment. Restaurants that offer experiences instead of just food will have an edge when it comes to building that loyal community of repeat customers, which is the core of any sustainable business.   The consumers’ increasing reliance on digital devices is also one of the trends that is with us to stay. […]

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events not to miss in 2017 for QSR
Customer Experience for QSR: Events You can’t Afford to Miss in 2017

With hundreds of events taking place annually for this bustling sector, it’s easy to get confused. Which one should you attend and which should you skip? We’ve done the legwork for you and  shortlisted the ‘must attend or get left behind’ events for 2017. So if you’re a QSR or fast casual, don’t miss out. Here are 11 customer experience oriented events for you. MURTEC 2017: March 7-9, Las Vegas, U.S. This year’s conference theme is “Dining Goes Digital,” and will look at gamification, mobile payments, crowdsourcing and other digital disruptions that can help QSRs […]

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marketer's guide to gamification
Engage and Conquer: Marketer’s Guide to Gamification

More often than not, our efforts to engage with consumers fall on deaf ears. What we as marketers consider fun and engaging, consumers often dismiss as dull, tedious and irrelevant. The world around us is changing: we are now fighting for hearts and minds, not just wallets. We don’t want people to simply consume our product, but to rather authentically fall in love with our brand. To complicate matters further, retail brands are facing increasing competition from online and mobile channels. Brick and mortar stores need solutions that tap into unique value propositions that differentiate […]

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Man playing casual game on mobile phone
Time You Enjoy Wasting is Not Wasted Time:
Customer Experience is King

Good food or quick delivery is no longer sufficient for QSRs to survive in today’s highly competitive environment. Building customer loyalty and generating brand engagement by creating positive customer experience is now a requirement, not a luxury. Here’s why. Beyond taste buds: changing consumer behaviours The world of fast food was rocked this October, when a report from the Wall Street Journal revealed that only one in five millennials has ever eaten a Big Mac. This news should make both established and emerging QSRs tremble in their boots. Their most loyal consumers—the ones which evidence […]

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It's time to engage your consumers
Time to Engage, SCREEMO Blog is Here!

Welcome to the world of SCREEMO. A world where interaction between consumers and brands through gamification comes to life. If you are new to SCREEMO, welcome. Here’s what we do – we make it possible for brands of all sizes to engage consumers with custom-made, unique and fun gamified experiences that run in physical locations. Quick Service Restaurants (QSRs), cinemas, retail stores, theme parks and virtually any service-oriented location can benefit greatly from SCREEMO’s creative solutions.  We make it easy to captivate and engage in-store audiences, reduce perceived wait times, enhance customer experiences , create […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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