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Category: Loyalty

Gamification boosts loyalty
How gamification can boost your loyalty program

More screens, brands, and experiences compete for your customer’s attention than ever. In addition, consumers are increasingly relying on technology when making their purchasing decisions. Faced with fierce competition, QSR and fast casual restaurants increasingly focus on loyalty programs as a way to generate repeat visits in their establishments. Focusing on loyalty programs makes total sense. The Center for Retail Management at Northwestern University, showed that nearly 70% of all sales are generated by loyal customers. Additionally, aside from raising profits, loyalty programs can lower expenditures on traditional marketing schemes. Considering that the price of […]

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customer loyalty for QSR restaruants
Customer Loyalty Challenge: How to Catch Them All

The competition for quick service restaurants is getting tougher by the minute. Consider the threat that convenience stores now pose to QSRs. By selling freshly baked goods, quick meals, fruits, vegetables and high-end coffee in bright, clean and spacious buildings, convenience stores have increased consumer foot traffic by 15 percent over the past five years – drawing nearly 4.9 billion visitors in 2016. The primary cause of this growth was the introduction of quick meals and even limited seating in convenience stores. This new and fierce competition highlights the need for QSRs to build up […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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