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Category: In-Store

INFOGRAPHIC: Promotion awareness through print and digital signage

The in-store promotional materials are the beginning of the customer’s journey inside the gamified experience and with vision being the most powerful human sense, well designed print and digital promotions are the most effective way of attracting the customers attention.

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INFOGRAPHIC: How to create a compelling visual call to action

The content and design are both major players in creating a call to action that activates your customers and compels them to engage. Here are our best practices for creating promotional materials that achieve this:

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INFOGRAPHIC: Why use split testing

The best way to meet your business KPI’s is to optimize campaigns by using split testing (a/b testing). It is an accurate and effective methodology that turns subjective choices into objective choices – if you want to know whether the text on a promotion works better in yellow or blue – split testing has the answer!  

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INFOGRAPHIC: 5 best practices for split testing

Split testing is a way of measuring the effectiveness of your marketing efforts by conducting controlled experiments in order to see which aspects of the campaign work the best. By testing different versions and variations against each other you gain meaningful data that will allow you to truly optimize your campaigns. With many different parts making up SCREEMO’s gamified experience and the technological ability to optimize in real time on the sales floor, here are my 5 best practices to make sure your test results are viable and true:

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9 Best Practices For Creating A Mobile Landing Page

From the moment your customers hits your mobile landing page the statistics are against you. 9 out of 10 users will bounce from your page having made an almost instant decision on whether they are interested in what you’re selling. Everything matters. From the design, to the content, to the size of the font, the choices you make will decide the efficacy of the page as a marketing or sales tool for your brand. When users enter SCREEMO’s gamified experiences we take great care and pay serious attention to the first page they meet. It’s […]

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Dancing with Elephants – Publicis90

In the upcoming series of blogs we will share SCREEMO unique experience of participating in FOUR different corporate accelerator programs. “Dancing with elephants”, or cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. The top 90 As a part of its 90th anniversary celebration, Publicis Groupe, the third-largest ad company in the world, launched Publicis90 – a partner program which would provide mentorship and support to ninety hand-picked digital startups, who will also gain access to Publicis network worldwide, including […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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