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Category: Gamification

INFOGRAPHIC: Why use split testing

The best way to meet your business KPI’s is to optimize campaigns by using split testing (a/b testing). It is an accurate and effective methodology that turns subjective choices into objective choices – if you want to know whether the text on a promotion works better in yellow or blue – split testing has the answer!  

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INFOGRAPHIC: 5 best practices for split testing

Split testing is a way of measuring the effectiveness of your marketing efforts by conducting controlled experiments in order to see which aspects of the campaign work the best. By testing different versions and variations against each other you gain meaningful data that will allow you to truly optimize your campaigns. With many different parts making up SCREEMO’s gamified experience and the technological ability to optimize in real time on the sales floor, here are my 5 best practices to make sure your test results are viable and true:

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9 Best Practices For Creating A Mobile Landing Page

From the moment your customers hits your mobile landing page the statistics are against you. 9 out of 10 users will bounce from your page having made an almost instant decision on whether they are interested in what you’re selling. Everything matters. From the design, to the content, to the size of the font, the choices you make will decide the efficacy of the page as a marketing or sales tool for your brand. When users enter SCREEMO’s gamified experiences we take great care and pay serious attention to the first page they meet. It’s […]

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5 Best Practices for creating the perfect Game Design Document (GDD)

  At SCREEMO we help brick and mortar retailers to connect their physical consumers who shop in-store, to their omnichannel (e.g. e-commerce site or app) using digital experiences that run in-store. Part of these experiences includes a 5-30 second mobile game to incentivize the physical consumers to connect to the brands omnichannel. OneCode, one of SCREEMO’s partners, are helping us with the game aspect of the experience for our global customers, specializing in cross platform game development. In order to create these games we work with our customers on a central document called a Game […]

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On-location gamification triangle of consumer engagement
Triangle of Engagement- The Road to On-location Gamification Success

Engaged and loyal customers are the holy grail for any consumer-oriented business, but especially so for quick service and fast casual restaurants. The competition is fierce, and the consumers are becoming more difficult to reach with traditional marketing techniques. Satisfying increasingly demanding consumers across multiple channels–online, in-store, and mobile has become the marketing challenge #1 for quick service and fast-casual restaurant marketers. We  must  find innovative solutions that will allow us to connect with consumers on a personal level and create positive experiences in-store and beyond. One solution that is increasingly gaining popularity involves interactive gamified […]

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gamification screemo
On-location gamification takes over the world!

2016 was a great year for on-location gamification. Faced with fierce competition, changing consumer tastes and the growing complexity of retail landscape that goes hand in hand with the rise of omnichannel, an increasing number of quick service and fast casual restaurants are turning to gamification to solve their marketing challenges. When consumer-oriented brands, such as retail stores and quick-service restaurants use on-location gamification, they create positive customer experiences and encourage return visits. By turning an uneventful visit to your establishment into an exciting and fun experience you can change how people feel about your […]

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art of creating wow - Gamified Brand Activations in Action
The Art of Creating Wow – Gamified Brand Activations in Action

When brands engage consumers with experiences that delight them, they can rapidly convert strangers into die-hard loyal customers and brand promoters. That’s the power of a gamified brand activation in a nutshell—an onslaught of “wow!” Examples of Great Gamified Activations in Action Brand activation through gamified experiences isn’t a niche or a fad. Some of the world’s largest companies have used gamified brand activations to open up new markets, enhance in-store customer experiences and build loyalty. Here are just a few of the most outstanding examples from across various industries, including food and beverage, gaming […]

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marketer's guide to gamification
Engage and Conquer: Marketer’s Guide to Gamification

More often than not, our efforts to engage with consumers fall on deaf ears. What we as marketers consider fun and engaging, consumers often dismiss as dull, tedious and irrelevant. The world around us is changing: we are now fighting for hearts and minds, not just wallets. We don’t want people to simply consume our product, but to rather authentically fall in love with our brand. To complicate matters further, retail brands are facing increasing competition from online and mobile channels. Brick and mortar stores need solutions that tap into unique value propositions that differentiate […]

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fast food selfie positive customer experience
5 ways to create a Positive Customer Experience in your QSR

Focus on the Human, not the Consumer What motivates people to choose one brand over the other? Research suggests that the choices we make are driven by emotions. Over a decade ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He found that people with damage in the part of the brain where emotions are generated were incapable of making even the simplest decisions. His research shows that the choices we make, including where to eat our lunch, are primarily based on emotions. So , how can QSR brands harness the power of emotion to their […]

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Man playing casual game on mobile phone
Time You Enjoy Wasting is Not Wasted Time:
Customer Experience is King

Good food or quick delivery is no longer sufficient for QSRs to survive in today’s highly competitive environment. Building customer loyalty and generating brand engagement by creating positive customer experience is now a requirement, not a luxury. Here’s why. Beyond taste buds: changing consumer behaviours The world of fast food was rocked this October, when a report from the Wall Street Journal revealed that only one in five millennials has ever eaten a Big Mac. This news should make both established and emerging QSRs tremble in their boots. Their most loyal consumers—the ones which evidence […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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