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INFOGRAPHIC: 5 best practices for split testing

INFOGRAPHIC: 5 best practices for split testing

Split testing is a way of measuring the effectiveness of your marketing efforts by conducting controlled experiments in order to see which aspects of the campaign work the best. By testing different versions and variations against each other you gain meaningful data that will allow you to truly optimize your campaigns. With many different parts making up SCREEMO’s gamified experience and the technological ability to optimize in real time on the sales floor, here are my 5 best practices to make sure your test results are viable and true:

Dotan Kopolovich

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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