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Digital Signage Events 2017
Must-attend events for Digital Signage professionals in 2017

2017 is going to herald many exciting developments for the Digital Signage industry. The industry keeps moving towards an integrated model that combines hardware, software, integrator and network levels to boost customer service and experience. Another trend that will gain momentum in 2017 is the interactive use of mobile devices,  for example the integration of  mobile and Digital Signage solutions. To keep up with the latest developments in Digital Signage and AV integration it is important to attend the right industry events. Check out the list of the most exciting events for interactive Digital Signage […]

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6 Biggest Challenges Facing QSRs in 2017

Without a doubt, some of the biggest trends in restaurant marketing from 2016 will keep on gaining momentum in 2017. Essentially, the overall experience that a restaurant delivers will increasingly become a “make it or break it” factor for restaurants in a growingly competitive environment. Restaurants that offer experiences instead of just food will have an edge when it comes to building that loyal community of repeat customers, which is the core of any sustainable business.   The consumers’ increasing reliance on digital devices is also one of the trends that is with us to stay. […]

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On-location gamification triangle of consumer engagement
Triangle of Engagement- The Road to On-location Gamification Success

Engaged and loyal customers are the holy grail for any consumer-oriented business, but especially so for quick service and fast casual restaurants. The competition is fierce, and the consumers are becoming more difficult to reach with traditional marketing techniques. Satisfying increasingly demanding consumers across multiple channels–online, in-store, and mobile has become the marketing challenge #1 for quick service and fast-casual restaurant marketers. We  must  find innovative solutions that will allow us to connect with consumers on a personal level and create positive experiences in-store and beyond. One solution that is increasingly gaining popularity involves interactive gamified […]

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events not to miss in 2017 for QSR
Customer Experience for QSR: Events You can’t Afford to Miss in 2017

With hundreds of events taking place annually for this bustling sector, it’s easy to get confused. Which one should you attend and which should you skip? We’ve done the legwork for you and  shortlisted the ‘must attend or get left behind’ events for 2017. So if you’re a QSR or fast casual, don’t miss out. Here are 11 customer experience oriented events for you. MURTEC 2017: March 7-9, Las Vegas, U.S. This year’s conference theme is “Dining Goes Digital,” and will look at gamification, mobile payments, crowdsourcing and other digital disruptions that can help QSRs […]

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gamification screemo
On-location gamification takes over the world!

2016 was a great year for on-location gamification. Faced with fierce competition, changing consumer tastes and the growing complexity of retail landscape that goes hand in hand with the rise of omnichannel, an increasing number of quick service and fast casual restaurants are turning to gamification to solve their marketing challenges. When consumer-oriented brands, such as retail stores and quick-service restaurants use on-location gamification, they create positive customer experiences and encourage return visits. By turning an uneventful visit to your establishment into an exciting and fun experience you can change how people feel about your […]

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customer loyalty for QSR restaruants
Customer Loyalty Challenge: How to Catch Them All

The competition for quick service restaurants is getting tougher by the minute. Consider the threat that convenience stores now pose to QSRs. By selling freshly baked goods, quick meals, fruits, vegetables and high-end coffee in bright, clean and spacious buildings, convenience stores have increased consumer foot traffic by 15 percent over the past five years – drawing nearly 4.9 billion visitors in 2016. The primary cause of this growth was the introduction of quick meals and even limited seating in convenience stores. This new and fierce competition highlights the need for QSRs to build up […]

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art of creating wow - Gamified Brand Activations in Action
The Art of Creating Wow – Gamified Brand Activations in Action

When brands engage consumers with experiences that delight them, they can rapidly convert strangers into die-hard loyal customers and brand promoters. That’s the power of a gamified brand activation in a nutshell—an onslaught of “wow!” Examples of Great Gamified Activations in Action Brand activation through gamified experiences isn’t a niche or a fad. Some of the world’s largest companies have used gamified brand activations to open up new markets, enhance in-store customer experiences and build loyalty. Here are just a few of the most outstanding examples from across various industries, including food and beverage, gaming […]

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marketer's guide to gamification
Engage and Conquer: Marketer’s Guide to Gamification

More often than not, our efforts to engage with consumers fall on deaf ears. What we as marketers consider fun and engaging, consumers often dismiss as dull, tedious and irrelevant. The world around us is changing: we are now fighting for hearts and minds, not just wallets. We don’t want people to simply consume our product, but to rather authentically fall in love with our brand. To complicate matters further, retail brands are facing increasing competition from online and mobile channels. Brick and mortar stores need solutions that tap into unique value propositions that differentiate […]

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fast food selfie positive customer experience
5 ways to create a Positive Customer Experience in your QSR

Focus on the Human, not the Consumer What motivates people to choose one brand over the other? Research suggests that the choices we make are driven by emotions. Over a decade ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He found that people with damage in the part of the brain where emotions are generated were incapable of making even the simplest decisions. His research shows that the choices we make, including where to eat our lunch, are primarily based on emotions. So , how can QSR brands harness the power of emotion to their […]

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mobile phones at the restaurant
4 Inspiring Examples of Outstanding Omnichannel Customer Experiences

Quick Service Restaurants on a mission to reach the hearts and minds of spoiled for choice consumers should recite: omnichannel is the new normal. Unlike other forms of retail, QSR consumers don’t get to keep what they buy. They order their food, they eat it, and then they are gone. When it comes to standing out from your competitors, a smooth omnichannel customer experience is key. The in-store experience is the most critical step in the omnichannel customer journey. The physical location offers opportunities for consumer engagement unparalleled in the digital world. The best way […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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