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INFOGRAPHIC: Promotion awareness through print and digital signage

The in-store promotional materials are the beginning of the customer’s journey inside the gamified experience and with vision being the most powerful human sense, well designed print and digital promotions are the most effective way of attracting the customers attention.

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INFOGRAPHIC: How to create a compelling visual call to action

The content and design are both major players in creating a call to action that activates your customers and compels them to engage. Here are our best practices for creating promotional materials that achieve this:

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INFOGRAPHIC: Why use split testing

The best way to meet your business KPI’s is to optimize campaigns by using split testing (a/b testing). It is an accurate and effective methodology that turns subjective choices into objective choices – if you want to know whether the text on a promotion works better in yellow or blue – split testing has the answer!  

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INFOGRAPHIC: 3 steps for generating engagement for the gamified experience

In order to generate engagement the promotional materials must be located strategically along the customer journey from the moment they enter the store, until they take out their mobile device and engage with the gamified experience. Find out how we at SCREEMO expose the customer to the messaging 3 times in order to create high levels of engagement in the infographic below:  

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INFOGRAPHIC: 5 best practices for split testing

Split testing is a way of measuring the effectiveness of your marketing efforts by conducting controlled experiments in order to see which aspects of the campaign work the best. By testing different versions and variations against each other you gain meaningful data that will allow you to truly optimize your campaigns. With many different parts making up SCREEMO’s gamified experience and the technological ability to optimize in real time on the sales floor, here are my 5 best practices to make sure your test results are viable and true:

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9 Best Practices For Creating A Mobile Landing Page

From the moment your customers hits your mobile landing page the statistics are against you. 9 out of 10 users will bounce from your page having made an almost instant decision on whether they are interested in what you’re selling. Everything matters. From the design, to the content, to the size of the font, the choices you make will decide the efficacy of the page as a marketing or sales tool for your brand. When users enter SCREEMO’s gamified experiences we take great care and pay serious attention to the first page they meet. It’s […]

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5 Best Practices for creating the perfect Game Design Document (GDD)

  At SCREEMO we help brick and mortar retailers to connect their physical consumers who shop in-store, to their omnichannel (e.g. e-commerce site or app) using digital experiences that run in-store. Part of these experiences includes a 5-30 second mobile game to incentivize the physical consumers to connect to the brands omnichannel. OneCode, one of SCREEMO’s partners, are helping us with the game aspect of the experience for our global customers, specializing in cross platform game development. In order to create these games we work with our customers on a central document called a Game […]

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Dotan Kopolovich, SCREEMO’s CSO and Co-founder pitching in Microsoft Bizpark competition in Berlin.
Dancing with Elephants- Microsoft and Deutsche Telekom

This blog concludes the three-part series focused on SCREEMO’s unique experience of participating in FOUR different corporate programs. “Dancing with elephants”, or cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. SCREEMO and the Microsoft Accelerator Program I’m always amazed at the outstanding level of mentorship and support that SCREEMO received as a participant in various corporate programs. Microsoft Accelerator was yet another outstanding example of why startups can reap tremendous benefits by partnering up with large corporations. The program […]

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Dancing with Elephants: SCREEMO and Coca-Cola

In the upcoming series of blogs we will share SCREEMO unique experience of participating in FOUR different corporate accelerator programs. “Dancing with elephants”, our cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. Coca-Cola & Startups – A Win Win Situation As the most recognizable brand in the world, Coca-Cola certainly knows a thing or two about successful global marketing. For over a century, Coca-Cola remains an undisputed global leader both in product sales and marketing. In fact, in 2016 […]

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Gamification boosts loyalty
How gamification can boost your loyalty program

More screens, brands, and experiences compete for your customer’s attention than ever. In addition, consumers are increasingly relying on technology when making their purchasing decisions. Faced with fierce competition, QSR and fast casual restaurants increasingly focus on loyalty programs as a way to generate repeat visits in their establishments. Focusing on loyalty programs makes total sense. The Center for Retail Management at Northwestern University, showed that nearly 70% of all sales are generated by loyal customers. Additionally, aside from raising profits, loyalty programs can lower expenditures on traditional marketing schemes. Considering that the price of […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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