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9 Best Practices For Creating A Mobile Landing Page

From the moment your customers hits your mobile landing page the statistics are against you. 9 out of 10 users will bounce from your page having made an almost instant decision on whether they are interested in what you’re selling. Everything matters. From the design, to the content, to the size of the font, the choices you make will decide the efficacy of the page as a marketing or sales tool for your brand. When users enter SCREEMO’s gamified experiences we take great care and pay serious attention to the first page they meet. It’s […]

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5 Best Practices for creating the perfect Game Design Document (GDD)

  At SCREEMO we help brick and mortar retailers to connect their physical consumers who shop in-store, to their omnichannel (e.g. e-commerce site or app) using digital experiences that run in-store. Part of these experiences includes a 5-30 second mobile game to incentivize the physical consumers to connect to the brands omnichannel. OneCode, one of SCREEMO’s partners, are helping us with the game aspect of the experience for our global customers, specializing in cross platform game development. In order to create these games we work with our customers on a central document called a Game […]

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Dotan Kopolovich, SCREEMO’s CSO and Co-founder pitching in Microsoft Bizpark competition in Berlin.
Dancing with Elephants- Microsoft and Deutsche Telekom

This blog concludes the three-part series focused on SCREEMO’s unique experience of participating in FOUR different corporate programs. “Dancing with elephants”, or cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. SCREEMO and the Microsoft Accelerator Program I’m always amazed at the outstanding level of mentorship and support that SCREEMO received as a participant in various corporate programs. Microsoft Accelerator was yet another outstanding example of why startups can reap tremendous benefits by partnering up with large corporations. The program […]

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Dancing with Elephants: SCREEMO and Coca-Cola

In the upcoming series of blogs we will share SCREEMO unique experience of participating in FOUR different corporate accelerator programs. “Dancing with elephants”, our cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. Coca-Cola & Startups – A Win Win Situation As the most recognizable brand in the world, Coca-Cola certainly knows a thing or two about successful global marketing. For over a century, Coca-Cola remains an undisputed global leader both in product sales and marketing. In fact, in 2016 […]

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Gamification boosts loyalty
How gamification can boost your loyalty program

More screens, brands, and experiences compete for your customer’s attention than ever. In addition, consumers are increasingly relying on technology when making their purchasing decisions. Faced with fierce competition, QSR and fast casual restaurants increasingly focus on loyalty programs as a way to generate repeat visits in their establishments. Focusing on loyalty programs makes total sense. The Center for Retail Management at Northwestern University, showed that nearly 70% of all sales are generated by loyal customers. Additionally, aside from raising profits, loyalty programs can lower expenditures on traditional marketing schemes. Considering that the price of […]

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Return visits are driven by fun experiences
Coming back for more: how to drive return visits in your QSR

It is estimated that the cost of acquiring a new customer constitutes  4 to 8 times the cost of retaining one. At the same time, existing customers are 50% more likely to try new products and they spend on average 31% more then the new customers. So the question is not why customer loyalty is important but rather, what makes a customer come back? What drives customer loyalty? A recent, study by Rare, had some very interesting insights. They reveal that loyalty to a brand is based primarily on customer’s emotions. While general purchases are driven […]

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Dancing with Elephants – Publicis90

In the upcoming series of blogs we will share SCREEMO unique experience of participating in FOUR different corporate accelerator programs. “Dancing with elephants”, or cooperation with large corporations such as Coca-Cola, Deutsche Telekom, Publicis and Microsoft, have played a major role in our success. Here is our story. The top 90 As a part of its 90th anniversary celebration, Publicis Groupe, the third-largest ad company in the world, launched Publicis90 – a partner program which would provide mentorship and support to ninety hand-picked digital startups, who will also gain access to Publicis network worldwide, including […]

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SCREEMO, NFDG, Onelan
ISE 2017 – Key Takeaways

We have just came back from ISE 2017 in Amsterdam, and wanted to share our experiences and thoughts from the convention. First, let’s not forget that the beer was great (thank you, Grolsch Brewery) and the cheese was magnificent. But dear God, was it cold! Despite the freezing temperatures outside, the atmosphere on the conference floor was upbeat. We were most grateful for the opportunity to meet numerous potential partners among the near 1,200 exhibitors and over 73,000 attendees from 150 countries. Registered attendees to ISE 2017 were at an all-time high at 73,413, an […]

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brick and mortar trends 2017
Brick and Mortar Evolution: Biggest trends for 2017

Despite the rapid rise of ecommerce, physical stores still matter a great deal for the world’s biggest retailers. A recent study by Time Trade showed that 71% of consumers still prefer to go to a physical location to buy something, rather than buy the same thing online. Trying on a dozen dresses while hanging out with friends or splitting a pizza while hitting the town is an experience that simply cannot be replicated online. Walmart, the world’s largest retailer, is working on leveraging it’s behemoth network of brick and mortar stores in order to fend […]

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SCREEMO on-location gamification
ISE 2017: SCREEMO to showcase its innovative On-location Gamification Platform

Are you attending ISE 2017 in Amsterdam?  Make sure you are not missing out on SCREEMO On-location Gamification Platform. Drop by 8-F275, 12-K70 or 8-R232 for a hands on demonstration! SCREEMO’s gamified experience addresses some of the most crucial issues for service-oriented brick and mortar locations, such as Quick Service Restaurants, Fast Casuals and Retail: increasing loyalty, generating repeat visits, and elevating in-store customer experience to the next level. At the show we will feature some of our work with well-known global brands including Microsoft, Coca-Cola, Deutsche Telekom, SAP and others. One of our latest […]

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By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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