Loading
Loading
SCREEMO, NFDG, Onelan
ISE 2017 – Key Takeaways

We have just come back from ISE 2017 in Amsterdam, and wanted to share our experiences and thoughts from the convention. First, let’s not forget that the beer was great (thank you, Grolsch Brewery) and the cheese was magnificent. But dear God, was it cold! Despite the freezing temperatures outside, the atmosphere on the conference floor was upbeat. We were most grateful for the opportunity to meet numerous potential partners among the near 1,200 exhibitors and over 73,000 attendees from 150 countries. Registered attendees to ISE 2017 were at an all-time high at 73,413, an […]

»
brick and mortar trends 2017
Brick and Mortar Evolution: Biggest trends for 2017

Despite the rapid rise of ecommerce, physical stores still matter a great deal for the world’s biggest retailers. A recent study by Time Trade showed that 71% of consumers still prefer to go to a physical location to buy something, rather than buy the same thing online. Trying on a dozen dresses while hanging out with friends or splitting a pizza while hitting the town is an experience that simply cannot be replicated online. Walmart, the world’s largest retailer, is working on leveraging it’s behemoth network of brick and mortar stores in order to fend […]

»
SCREEMO on-location gamification
ISE 2017: SCREEMO to showcase its innovative On-location Gamification Platform

Are you attending ISE 2017 in Amsterdam?  Make sure you are not missing out on SCREEMO On-location Gamification Platform. Drop by 8-F275, 12-K70 or 8-R232 for a hands on demonstration! SCREEMO’s gamified experience addresses some of the most crucial issues for service-oriented brick and mortar locations, such as Quick Service Restaurants, Fast Casuals and Retail: increasing loyalty, generating repeat visits, and elevating in-store customer experience to the next level. At the show we will feature some of our work with well-known global brands including Microsoft, Coca-Cola, Deutsche Telekom, SAP and others. One of our latest […]

»
On-location Gamification 101: 6 Must Know Game Mechanics for Marketers

Congratulations! As a marketing manager of a quick service restaurant or a retail store, you have decided to incorporate on-location gamification into your wider marketing strategy. On-location gamification is quickly gaining popularity among consumer-oriented retail businesses, and for a good reason- it’s an excellent tool to create positive customer experiences and increase loyalty. Once you have set your objectives and have defined the target users, it’s time to select specific gamification elements or game mechanics. Game Mechanics refer to “the components of a game, the mechanisms utilized by game designers to reward activity among customers, employees, […]

»
Digital signage events not to miss
Must-attend events for Digital Signage professionals in 2017

2017 is going to herald many exciting developments for the Digital Signage industry. The industry keeps moving towards an integrated model that combines hardware, software, integrator and network levels to boost customer service and experience. Another trend that will gain momentum in 2017 is the interactive use of mobile devices,  for example the integration of  mobile and Digital Signage solutions. To keep up with the latest developments in Digital Signage and AV integration it is important to attend the right industry events. Check out the list of the most exciting events for interactive Digital Signage […]

»
6 Biggest Challenges Facing QSRs in 2017

Without a doubt, some of the biggest trends in restaurant marketing from 2016 will keep on gaining momentum in 2017. Essentially, the overall experience that a restaurant delivers will increasingly become a “make it or break it” factor for restaurants in a growingly competitive environment. Restaurants that offer experiences instead of just food will have an edge when it comes to building that loyal community of repeat customers, which is the core of any sustainable business.   The consumers’ increasing reliance on digital devices is also one of the trends that is with us to stay. […]

»
On-location gamification triangle of consumer engagement
Triangle of Engagement- The Road to On-location Gamification Success

Engaged and loyal customers are the holy grail for any consumer-oriented business, but especially so for quick service and fast casual restaurants. The competition is fierce, and the consumers are becoming more difficult to reach with traditional marketing techniques. Satisfying increasingly demanding consumers across multiple channels–online, in-store, and mobile has become the marketing challenge #1 for quick service and fast-casual restaurant marketers. We  must  find innovative solutions that will allow us to connect with consumers on a personal level and create positive experiences in-store and beyond. One solution that is increasingly gaining popularity involves interactive gamified […]

»
events not to miss in 2017 for QSR
Customer Experience for QSR: Events You can’t Afford to Miss in 2017

With hundreds of events taking place annually for this bustling sector, it’s easy to get confused. Which one should you attend and which should you skip? We’ve done the legwork for you and  shortlisted the ‘must attend or get left behind’ events for 2017. So if you’re a QSR or fast casual, don’t miss out. Here are 11 customer experience oriented events for you. MURTEC 2017: March 7-9, Las Vegas, U.S. This year’s conference theme is “Dining Goes Digital,” and will look at gamification, mobile payments, crowdsourcing and other digital disruptions that can help QSRs […]

»
gamification screemo
On-location gamification takes over the world!

2016 was a great year for on-location gamification. Faced with fierce competition, changing consumer tastes and the growing complexity of retail landscape that goes hand in hand with the rise of omnichannel, an increasing number of quick service and fast casual restaurants are turning to gamification to solve their marketing challenges. When consumer-oriented brands, such as retail stores and quick-service restaurants use on-location gamification, they create positive customer experiences and encourage return visits. By turning an uneventful visit to your establishment into an exciting and fun experience you can change how people feel about your […]

»
customer loyalty for QSR restaruants
Customer Loyalty Challenge: How to Catch Them All

The competition for quick service restaurants is getting tougher by the minute. Consider the threat that convenience stores now pose to QSRs. By selling freshly baked goods, quick meals, fruits, vegetables and high-end coffee in bright, clean and spacious buildings, convenience stores have increased consumer foot traffic by 15 percent over the past five years – drawing nearly 4.9 billion visitors in 2016. The primary cause of this growth was the introduction of quick meals and even limited seating in convenience stores. This new and fierce competition highlights the need for QSRs to build up […]

»

By Daniele Zedda • 18 February

← PREV POST

By Daniele Zedda • 18 February

NEXT POST → 34
Share on